And I got burnt out!

burnt-out

It’s been quiet around the blog of late and I really wanted to apologise to you all.

You see, I was working such long hours to try and make my business work. To be honest I wasn’t seeing the results I was hoping for.

The Problem:

I was taking on more and more projects, my ideas were running wild and I was loosing focus. I kept taking on more and more and I was spending less and less time focusing on my family and full time paying job.

Sure you might be thinking, “isn’t he doing all of this so he doesn’t have to work a full time 9-to-5 job again” and you’re not too far off the money. Except the job I am in at the moment is pretty good in fact, I’m getting paid to go to university, so I want to do well.

For the last 3 weeks I haven’t worked on anything. I’ve been on holidays with my family and it’s been great. I was working all the time, I was on my phone, emailing and tweeting all the time that I had forgotten why I had wanted to have a successful online business in the first place.

I wanted the freedom to spend time with my family

It wasn’t going well. I wasn’t focusing on my studies, I wasn’t paying enough attention to my kids, I was heading down the wrong path. Finally last night it came to me.

I need to prioritise what is important and what can wait. (Click to tweet this)

You see, if you’re an entrepreneur, sidepreneur, intrapreneur or anything else you want to call yourself, sometimes you can get carried away. “There’s not enough hours in the day!” but the thing is we need to focus and decide what is important to help us succeed. There is no point being a jack of all trades and a master of none!

For me, I have prioritised the following things (I’m keeping this list short to help with balancing my time):

1. Family – spending less time on the computer and my phone and more time with my kids.

2. My health – with all the projects and work I’ve been taking on, I’ve been neglecting my health

3. My education – this encompasses both formal and informal

4. Tweet Canberra & The SMR – examine current objectives and goals for these businesses

I think it is important from time to time to take a break and examine your current goals and objectives for anything you are doing, blogging, fitness, business or life in general. This is what I am aiming to achieve over the next week and there will be a series of posts to show how I am working through it all. So stay tuned!

So what are your goals? Do you feel tired and burnt out? Do you need a break? Why not leave a comment on this post and tell me about a time that you struggled to find the motivation to complete a task or when you felt so burnt out that you just stopped what you were doing!

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Episode 5 – Jordan Mullen

jordan-mullen-podcast-art

In this episode of The Social Media Revolution Podcast, I talk to Jordan Mullen, local entrepreneur and landing page guru. However, this isn’t your ordinary episode of The SMR Podcast, I wanted to bring Jordan on to talk exclusively about landing pages and how it can help grow your business.

jordan-mullen-podcast-art

  • Tell us a little bit about your business

Jordan is local entrepreneur out of Canberra, Australia and he has been running Web Based Marketing for the past seven years. Jordan focuses on small local businesses and helping them getting their information out there.

  • What is a landing page?

It’s not your website. A one page website, focusing on converting that traffic into new business. This is focused around a call to action in an attempt to lead people into a funnel.

  • What are we trying to convert?

Different people are trying to accomplish different things. Jordan talks about conversion and what it means to different businesses.

  • What is a marketing funnel?

Jordan talks about setting up a marketing funnel and how it can benefit your business.

  • How do you set up a landing page?

In this episode, Jordan breaks down the exact anatomy of a landing page and how you can build one that succeeds online.

  • What is a call to action and what is a good example of one?

Jordan shows you some successful calls to actions and how it he has implemented it for local businesses.

  • How do we construct a landing page?

Jordan talks about the various platforms that you can use for landing pages for your business.

  • What doesn’t work on a landing page?

Jordan spells it out for you, what doesn’t work with landing pages. This is gold and it is a must listen to!

Resources that were mentioned in this podcast:

 

Leadpages.net

Unbounce pages

Web Based Marketing

Web Marketing Manager

Themeforest 

To find out more about Jordan, you can connect with him at Webbasedmarketing.com.au and you can see him live in action in July. To find out more about this, visit http://actdigitalenterprise.com.au/

Jordan also launched his Employee-to-Entrepreneur program live on this podcast. To register your interest in this program and to find out how you can figure out how to replace your full time income, visit http://employee-to-entrepreneur.com.au/

 

Employee to entrepreneur program

 

 

 

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Episode 4 – Jim Wang

jim-wang-podcast-art

In episode four of The Social Media Revolution podcast, I talk to Jim Wang.

jim-wang-podcast-art

This episode is sponsored by the 30-day Social Media Kick Starter program.

30 Day social media kick starter

Download | iTunes

  • Tell us a little bit about your business

Jim’s internet fame came from his first personal finance blog in 2005 and then later sold it for 3 million dollars. Jim’s current project is microblogger and strives to educate people on how to build their own business. Jim also talks about his latest project.

  • How do you use social media in your daily operations?

Jim does a couple of things when he is promoting a new post on social media. Take a listen to find out what he does.

  • Do you find yourself focusing on a particular network?

Jim tends to focus more on Facebook because of the personal interactions however Twitter is good for conversations.

  • How do maintain a consistent voice across your networks?

Jim focuses on talking in his natural voice and doesn’t try to put on a different voice for any of the networks.

  • Do you measure anything in particular with regards to social media?

Jim measures the conversion rate of his audience when it comes to signing up to his email list. Take a listen to find out how he attracts a bigger audience.

  • Have you had to deal with negativity on social media?

Hear from Jim on how he deals with negativity online and the actions that he takes when he encounters a negative comment on his blog.

  • The Blitz

If you had to pick one social network to be on, what would it be and why?

Facebook

Best business book?

Influence by Robert Cialdini

What’s one quick tip for social media?

Be yourself!

Best social media tool?

Tweet Deck

You can find Jim on social media at the following links:

Facebook

Twitter

Resources

Facebook pages

Sumo me pop up

Microblogger

I will teach you to be rich

Microblogger podcast

 

Tell Jim Wang you heard him on this podcast! (click here)

 

Want to be the first to know when a new podcast is out? Subscribe to The Social Media Revolution email list and not only will you get a weekly update but you’ll also receive a FREE resource PDF as well as the video from The Social Media Revolution Conference.

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8 easy-to-follow ways to promote your blog

8 easy ways to promote your blog

8 easy ways to promote your blog

Blogging isn’t easy. If it was, everyone would do it. But what is more difficult is letting the world know that you’ve just written a new post!

Today, in one of the many Facebook groups that I am apart of, someone asked how they could better promote their blog. This is a question that a lot of people struggle with. I know I certainly did from day one and I still do. Unless you’re blessed with an amazing large profile, new bloggers will always be struggling to promote their content to their audience.

In this post, I’m going to show you how to promote your newest blog post so that you can build a solid audience that keeps coming back for more!

Step 1

Submit your blog to the various blog directories

When you first get started blogging, it’s important to tell the world that you’re around! To do this, submit your blog URL to as many blog directories as you can. There are many different directories out there and some are free and some are paid, a simple Google search will uncover some. This process is also great for SEO purposes as it builds valuable back links to your blog initially in the beginning of your blogging career.

Step 2

Post your newest post in as many locations as possible

Whenever I write a new blog post, I post to as many communities, groups or pages as I can. I also ensure that I post across all my networks, Facebook, Twitter, Google+, Pinterest and Instagram. Yes, that’s a lot of networks. Do I do them all well, probably not as good as I could. I tend to focus on Twitter, Facebook and Instagram. Google+ is a close third and that is because of the authorship capabilities that Google offers and the contribution to SEO. Before you post your new blog post, ensure that you’ve got a good graphic made for your post. You can achieve this by using Pic Monkey or Canva and if your a Photoshop pro, use that.

Here’s an example of a graphic I’ve made for a post!

The Social Media Revolution Podcast episode 3

 

Step 3

Ensure that Google+ Authorship is active with your blog

This is a step that is really, really important for all new bloggers. Google Authorship is the process of adding your blog to your Google+ profile and inserting the code into your blog header. This then results in search results like this;

How to add google authorship markup to your blog

When ever your blog shows up in a Google search, your good looking photo will show up next to it, just like the one above. To add this, follow this tutorial from Copy Blogger.

Step 4

Share your blog post to as many Social Bookmarking sites as possible

This is the best way to increase your audience and views of your blog in a short amount of time. This will certainly increase the number of views of your blog and this will potentially increase the number of people who will return to your blog if you can great solid content. Social Bookmarking is a service that centralises websites which enables users to add, annotate, edit, and share bookmarks of web documents. For a list of 50 Social Bookmarking sites, check out this post on Search Engine Journal. I personally share to Digg, Scoop it and Stumble upon.

Step 5

Schedule your social media updates for two weeks.

Whenever I create a blog post, I then spend another 30 minutes creating and scheduling social media updates for the next two weeks. I do this in bulk using Hootsuite (you have to be on a paid version) and then it’s a matter of responding to comments on social media from these posts. A bit of testing is required to figure out the best times to post on social media but that is a post for another time!

Step 6

Use Pretty Links to make easy to remember URLs

A lot of people don’t know about this WordPress plugin but I have to say, it’s my favourite plugin of all time! Pretty Links let’s you add any URL and then transform it to an easy to remember URL. Just like this.

Pretty Links WordPress plugin

This plugin is great for creating URLs for social media networks like Instagram where you can’t add clickable links. Whenever I publish a post and add it to Instagram, I use Pretty Links to make a good, easy to remember URL so that my audience can easily navigate to the newest post. To install this plugin, simply search Pretty Link in WordPress.

Step 7

Comment on as many industry relevant blogs and be active in your community

This is a little time consuming but you’ll reap the benefits. It is important to read and comment on as many industry blogs as you can. Not only is this a good way of getting your name out and about in your industry but you’ll get an idea of what the industry is talking about. When you’re commenting on blog posts, make sure that your comment is relevant and not something generic like

“Great post!”

If you have something to add to the blog post, make sure that you weigh in on the topic. This will help increase your profile in the niche and soon people will be looking to you for advice by coming to your blog.

Step 8

Include you Blog URL and social media profiles in your email signature

This is a really simple step but you’d be surprised of how many people I get coming to my blog from my email signature. Simply including a link to your profiles and encouraging people to visit your blog or like your Facebook page in your email signature is a great way to grow your audience.


Growing your blog is more of a marathon than a sprint and a lot of bloggers give up within the first 3 months of starting their blog. These easy-to-follow ways are a great way to promote your blog when you’re just starting out and an important thing to remember is not to loose faith in what you’re doing. Keep active, keep posting and you’ll see the audience grow over time!

Want to see what resources I used to start my business and plan Canberra’s only social media conference? Subscribe to our email list today and you’ll receive my free resource guide and access to The Social Media Revolution Conference video for free!

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Episode 3 – Timbo Reid

timbo-reid-podcast-art

In this episode of The Social Media Revolution podcast, I interview Timbo Reid from Small Business, Big marketing podcast.

timbo-reid-podcast-art

Tell us a little bit about your business

  • Timbo is an international speaker and the host of Australia’s #1 marketing podcast. Timbo tells us a little bit about the guests he interviews on a weekly basis.

What has been a highlight from your career?

  • Timbo tells the audience about his highlight where he was overseas for a speaking conference and was around when a very important person checked into the same hotel. Find out who it was!

How has social media affect business?

  • Timbo talks about the use of social media for businesses to get their message out to the world but also the pains of using social media for small business.

What platform should businesses should be working on?

  • Take a listen to the podcast to see what platform Timbo thinks small businesses should be focusing on for their social media efforts.

How do you measure ROI with social media marketing?

  • Timbo talks about the problem of measuring ROI on social media and how he determines his return of investment from social media.

How do you maintain your consistent voice across social media?

  • Social media is all about conversations, Timbo believes that this is the key to success across social media with minimum amounts of tweaking.

Have you had any negativity from doing business online?

  • Timbo talks about some negative comments he received from his listeners in the early days of his podcast and he talks about how he dealt with that.

The blitz

If you could pick one social network to be on and why?

  • Linkedin – Because that is where I am getting good quality discussion happening

Best business book recommendation

The best social media tool

A quick tip for social media

  • It’s not going away, embrace it.

Where can you find Timbo?

Twitter - @TimboReid

Facebook – Small Business, Big Marketing.

If you want to book Timbo to speak at your event, click here

The Small Business, Big Marketing on iTunes.

Other resources

Jab Jab Jab Right Hook – Gary Vaynerchuk

The 30-day Social Media Kick Starter Course

 

Please if you like this podcast, visit iTunes and leave a review!

facebook ad smr14

 

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Planning for SMR15

Social-media-revolution-final-yellow

Well after an extremely successful event two weeks ago, planning for SMR15 (The Social Media Revolution Conference 15) has begun. One of the biggest challenges that I faced this year, as it was a new conference, was determining how many people would be coming to the event. After proving the concept, my next challenge is determining whether to keep it small or expand. After all, this event wasn’t to make money, it was to connect to people who love social media.

So to determine the concept of next year, I would like your help. That’s right, you the reader! I’ve created this poll below for you to have your say about the conference, simply complete it and tell me what you want to see from SMR15! Do you want international guest speakers? Should I hold it in a tropical location? Should it be kept small? These are all questions that I want you to help me answer, after all, you’re the ones attending it!

Thanks for your help.

This is an exciting time to be doing business. Whether your business is just starting or you’re a seasoned veteran, social media can help everyone when done right.

 

Have you joined The Social Media Revolution mastermind group on Facebook? Join today by clicking here! 

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3 quick ways to boost your Facebook page

Follow friday at Tweet Canberra

Are you struggling to grow your Facebook audience?

I am. I’m not going to lie. Tweet Canberra specifically is about Twitter but the shelf life of a tweet compared to a Facebook post is crap! So at the moment, I am making a conscience effort to grow the Facebook page.

In doing so, I’m implementing a couple of strategies that I will share with you in this post.

1. Invite others to plug their profiles!

Follow friday at Tweet Canberra

 

Most people will actually be struggling with the same things as you are with regards to Facebook, unless they have an existing profile. One way that I am building my audience is inviting users to tag their accounts on my Facebook page. This is resulting in a huge increase in likes for Tweet Canberra as well as giving back to my audience.

The image above was created in Canva for $1. A small price to pay and I’ll recycle this image every couple of weeks to keep giving back to my tribe. Just take a look at these analytics of when I post an update like this.

Screenshot 2014-06-06 09.49.40

The spikes in comments were when I encouraged people to tag their own pages on my Facebook page. Now just imagine what this will do if you have a large audience. Another thing that I am encouraging my audience to do is to share the post with their friends which also gives their friends the opportunity to plug their pages as well and it will increase my page likes.

2. Embed Facebook posts into blog posts!

Just like this ^.

Activity on Facebook needs to be consistent just like your blog writing. A great tip I’ve heard in the past from Andrew Chen, is to test your blog topics. To do this, put out a post or a tweet to your audience with a topic that you’re thinking about writing a post on. If the post gets traction and lots of shares/retweets, you know you’re on to a winner. Then when you write the post, embed your original Facebook post or tweet in the article, just like I have done above.

If someone new comes across your blog, they might not know you have a Facebook page or Twitter handle, so embedding posts is a great way to raise awareness of your social profiles. This strategy can also be implemented for Pinterest, Instagram and Youtube.

Some of you who read this blog may not have known that I have a Youtube channel where I post tutorials to help you with your social media efforts. But now you do! So please subscribe. You could also embed podcast episodes like this one

Essentially the more you can cross promote your brand, the better. It raises awareness of where people can connect with you on a daily basis.

3. Post the links into a Facebook post then delete them.

Have you ever sat back and thought to yourself, I wish my URLs looked better! Well apart from using a URL shortener like bit.ly you’ll be hard pressed to find a sexy URL. Instead, when posting to Facebook, paste your URL and once you see the preview of the website you’re linking too, delete the URL.

Rumours have it that this will increase your post reach but I am yet to see any hard evidence to support these claims. Having said that, post reach can’t get much worse that it already is so it’s worth doing.


There you have it, 3 quick tips to boost your Facebook page. Do you have any tips that you would like to share? Leave a comment below and share your wisdom. Also, if you want to leave your Facebook page URL in the comments, do so and I’ll be sure to like and share your page.

Do you want to know the tools that I used to plan Canberra’s only social media conference and launch my business? Subscribe to The Social Media Revolution mailing list and you’ll receive your free resource guide delivered straight to your inbox. In addition to that, you’ll receive advanced course offerings to the 30-day Social Media Kick Starter course.

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Episode 2 – Dai Manuel

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Welcome to episode number 2 of The Social Media Revolution podcast. In this episode, I’ll be chatting to Dai Manuel from daimanuel.com. Dai is an entrepreneur, crossfitter, business owner and father. To find out exactly what we talked about, take a listen to the podcast.

About Dai’s business

  • Dai has been blogging since 2008 but has been involved in the health and fitness industry for nearly 17 years! A few years ago, Dai moved into the equipment business and started helping everyday people get healthy. Dai recently launched a new business, tag a listen to find out what it is.

How often do you use social media in your business?

  • Dai uses social media daily to connect to his audience and help answer their questions.

How do you use social media to grow your business?

  • Engagement comes from consistency. Dai uses a consistent social media presence to grow his business.

How do you come up with all this great content to share?

  • Dai makes sure that he reads lots of information that is relevant to his audience, then if an article catches his attention, he’ll had his spin on that piece of content.

How long do you spend on social networks and how do you ensure consistent voice?

  • Dai has spent a lot of time trying to figure out the best way to maintain a consistent voice across his social networks.

How do you measure ROI?

  • Dai has a different take on ROI based on the responses he receives from his audience.

How do you deal with negative comments?

  • When Dai encounters negativity online, he dives into the root of the problem often emailing the poster about their comment.

The Blitz

If you could pick one network to be on, what would it be? Why?

  • Twitter – Dai likes the easy and ability to search for news from around the world on Twitter.

Best Business Book?

A quick tip for social media?

  • Be consistent and be yourself.

Best Social Media Tool?

Resources mentioned in this podcast

 Fitness town

WOD247.net

Jab Jab Jab Right Hook by Gary Vaynerchuk

Where can you find Dai?

Tweet him: @daimanuel

Visit his blog: http://www.daimanuel.com/

Facebook: https://www.facebook.com/mooseisloose.ca

About me: http://about.me/daimanuel

 

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How to add HD video to Instagram

Add video to Instagram

Have you ever wondered how those big brands get great looking video on Instagram? What if I told you that you too could have great looking HD video from a device other than your phone?

We all have amazing cameras capable of taking amazing videos but there isn’t an extremely easy way to upload high quality video to Instagram. Well in this tutorial, I’ll show you how to cut down your video to a size that will allow you to upload it to Instagram.

What you’ll need

  • Video editor (I’m using Screen Flow 4)
  • A mobile device to upload to Instagram
  • A video clip that is less than 15 seconds

There you have it. It is really that simple.

Important points

  • Keep your video shorter than 14.5 seconds to ensure that it is uploaded.
  • Instagram video can only be 640 px by 640 px.
  • If using WordPress, use Pretty link to create an easy to remember link for your Instagram posts.
  • If recording audio from an external source, count yourself in and clap. This will give your audio and video a good spike which will allow you to pair it up quickly.
  • Use Dropbox or Google Drive to upload your video to Instagram.

Have you got a pain point that you’d love to clear up? Let me know in the comments below and I’ll make a tutorial just like this one to help you achieve your goals.

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Episode 1 – Kylie Ofiu

kylie-ofiu-graphic

kylie-ofiu-graphic

Welcome to the very first episode of The Social Media Revolution Podcast. Popping my cherry is my good friend, Kylie Ofiu.

Now if you don’t know who Kylie is, you’re in for a treat. Kylie is the author of 365 ways to make money, an international public speaker, home finance mentor, award winning blogger and a mother of 2 little girls. Make sure you take a listen to the episode here.

About Kylie’s business

  • Kylie is an author, award winning blogger, international speaker and website collector. Kylie looks for websites that she can buy and turn them around to generate a profit in the finance and parent blogger space. She looks for great content on the existing site as well as having potential to grow.

How often do you use social media in your business?

  • Kylie found that she was always using social media from her phone so she has recently set up processes to limit her time spent across the networks.

How do you use social media to grow your business?

  • Kylie found that engaging in Tweet Chats was a great way to grow her following and build her audience. She also talks about scheduling her posts to automate her social media efforts.

What networks do you find yourself focusing on?

  • Kylie focuses most of her efforts on Facebook, Twitter and Instagram. Kylie often shares quotes that she has found online to her audience to keep them inspired.

How long do you spend on social networks and how do you ensure consistent voice?

  • Kylie counts herself fortunate that she can share her personal voice across her networks and considers whether the post has relevance to her audience before posting.

How do you measure ROI?

  • Kylie has a different take on return on investment. Listen to find out how she measures the ROI.

How do you deal with negative comments?

  • When Kylie first started blogging, negative comments used to bring her to tears. These days, she has a great way to manage the negative comments on social media.

The Blitz

If you could pick one network to be on, what would it be? Why?

  • Facebook, it is where Kylie has a lot of interaction with her tribe and she is a member of a lot of business groups.

Best Business Book?

A quick tip for social media?

  • Don’t make it all about you, focus on others and helping them because it’s about being social (tweet this)

Best Social Media Tool?

Resources mentioned in this podcast

365 ways to make money

Hootsuite

Buffer App

The Smart Passive Income Podcast – The dark side of online business

You can find Kylie at kylieofiu.com and on social media here

Are you an entrepreneur, business owner or blogger? Want to be on The Social Media Revolution podcast? Head over to the contact page and drop me a line!

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