Danielle Watson - The Purse Process
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In this episode of The Social Media Revolution Podcast, I chat to Danielle Watson, Founder of the Purse Process. Danielle is incredibly busy inspiring women all around the world to better versions of themselves. A trained anthropologist but Danielle hates dirt! Using her skills from her formal training, Danielle treats her clients purse’s as a dig which helps her clients find out more about themselves than ever before.

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#FFF
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This week on #FFF we have a look at the best posts that we shared on the SMR Facebook page this week including tips on how to develop and enhance your social media strategy, understand Instagram and a fun picture to end the week.

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#FFF
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For our Favourite Five Friday this week, we look at articles that outline past and present social media predictions, offer tips for promoting brands and brand messages as well as a great article providing simple steps on starting a blog.

  1. HOW ACCURATE WERE 2014’S SOCIAL MARKETING PREDICTIONS?

Five social marketing predictions for 2014 are briefly explored within an infographic that highlights what has and what hasn’t happened this year.

  1. 9 SOCIAL MEDIA TRENDS TO WATCH IN 2015

Following the post on 2014 social marketing trends, this article outlines nine potential trends that we may witness next year on the ever-growing and continuously changing social media landscape. Erin Carson makes these predictions based off statistics, research and references.

  1. BRAND MESSAGE USING SOCIAL MEDIA

Here is another great infographic that is perfect for anyone who gets a bit confused about what social media platforms can do in regards to helping you promote your business online. The infographic outlines briefly and effectively why you would use the social platforms for online selling to help you decide which platforms are best for your business.

  1. IN THE GAME OF TWITTER-WORLD DOMINATION, MEANINGFUL ENGAGEMENT IS A TOUCHDOWN

This article provides tips on how to build your personal brand on Twitter, but can also apply to variety of social media platforms. Also included within the article is what you should avoid doing to prevent you making mistakes online.

  1. CONTENT MARKETING CURE: HOW TO START A BLOG TO REMEDY DECREASED ORGANIC REACH ON FACEBOOK

There is a bit more to starting a blog then signing up to a blog platform site and starting to write. Of course you could do it like that but the chances are you won’t be very successful in reaching your target audiences and generating content. It is important to do some planning and research before jumping right in and starting a blog. Olsy Sorokina offers four easy-to-follow steps to help you get ready to blog.

Subscribe to our mailing list to receive our Favourite Five delivered direct to your inbox every Friday. You’ll also receive our FREE resource guide full of great tools that will help you grow your business today.

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#FFF
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This week for our #FFF we have a range of articles that can help you create better content through meditation, understand the influence identity has over what individuals share online, market your business without having any marketing skills, recognise the power of Pinterest and utilise your emails efficiently.

  1. MEDITATION TECHNIQUES FOR PEOPLE WHO HATE MEDITATION

Focusing and having the ability to centre your thoughts can be extremely helpful when it comes to producing content. When you are anxious and stressed your thoughts can become busy making it difficult for you to grasp hold of a good idea. Learning how to meditate, even for short periods, can reduce your stress levels and enhance your wellbeing. Nicole Brown outlines 6 ways that you can effortlessly incorporate meditation techniques within your daily life.

  1. HOW IDENTITY INFLUENCES ONLINE CONTENT SHARING

The internet provides us with multiple mediums to communicate our own personal identity online through the sharing of content. This article by Ayaz Nanji outlines the different aspects of individual identity and how they influence the type of content people want to share online.

  1. 7 ONLINE MARKETING TIPS FOR ENTREPRENEURS WHO CAN’T MARKET OR SELL

So you haven’t got a sales background or studied marketing? Don’t let that stop you from getting in touch with your inner entrepreneur. In this article, Neil Patel provides 7 straightforward tips that are achievable and effective for any business owner to implement to help grow their business.

  1. 6 REASONS NOT TO IGNORE PINTEREST

When developing social media platforms for businesses, Pinterest is sometimes overlooked as an effective way to reach your target audience. However, as John Egan notes in this article, Pinterest continues to witness growth in new users whilst maintaining users that have been members of the site for years. Pinterest is addictive, popular and a great way to direct people to other online platforms.

  1. EMAIL AUTOMATION WORKS – HERE ARE THE STATS TO PROVE IT

Facebook, Twitter, Pinterest and Instagram are continuously becoming popular mediums for businesses to communicate with their targeted audiences. The most effect effective communication channel, however are emails and in this article Francisco Rosales highlights the importance of emails using stats as evidence.

Subscribe to our mailing list to receive our Favourite Five delivered direct to your inbox every Friday. You’ll also receive our FREE resource guide full of great tools that will help you grow your business today.

>>> Click Here to Subscribe <<<

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What makes a good logo
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Whether you’re new to business online or you’ve been doing this for a while, chances are that your logo could do with a redo (I know ours could!).

A high quality logo is important to anyone who is operating on social media or running a blog. It defines you, it lets people know that you’re legit and helps with brand recognition.

But what makes a good logo? Let’s take a look at 5 components that make up a great logo.

What makes the perfect logo for my business

Source: Justcreative.com

1. Simple

Take a look at all the big name brands around, look at their logo. Majority have simple, easy to recognise logos. However, make sure that it’s not just a plain old boring logo, it needs to be unique, incorporate as much of your brands persona as possible. So think about what it is that your brand stands for and have a think about how you could make that shine in your logo.

2. Memorable

What do you feel when you see the McDonald’s M? For me, I feel hungry and guilty because I know that if I told my personal trainer I ate Maccas he’d make me work that much harder in the gym. The point is, once you know what it is, you remember it. That should be the point of your logo, it should leave a lasting impression with people that you converse with.

Globally recognised

3. Timeless

Founded in 1886 in Atlanta, Coke is a globally recognised brand. The logo hasn’t changed all that much since the early 1900s. It’s timeless. When considering a logo, ask yourself? Could this last the next 100 years? Will they understand what it means to you?

4. Versatile

Can you take your logo and use it for a variety of different sources? Do you have all the different formats? Transparent and backgrounds? Having a versatile logo is important so that you can adopt it for a range of different needs. Ensure that when you work with a designer, you get all the different formats (even if you don’t know what they are right now!)

5. Appropriate 

Finally, ensure that your logo is appropriate to your brand. If your brand is primarily in a family friendly industry, make it colourful and relevant. It’s fairly self explanatory and obvious.

Source: 99 designs

So where can you get a logo? Of course you could use the traditional channels and find a designer, which is not a bad idea if you plan on using them in the future. Some people feel more confident with this approach however it can be costly. You could also use a service like Fiverr however most of good graphic designers will tell you to avoid this service. Or you could look at a service like 99 designs.

If you haven’t already heard of them, 99 designs is a great service that allows you to upload your project and designers compete to win your project. Depending on your package, you’ll have multiple designed to choose from, giving your plenty of chances to find that perfect logo.

The link below is an affiliate link which means I’ll earn a small commission if you choose to have up this great offer from 99 designs. If you click the banner below, you’ll receive $50 off your logo design but hurry, this offer is only valid on the 1st of December 2014.

So whether you’re just starting out or you’ve been working online for a while, it could be time to consider your logo and how you brand yourself online. We’re always looking to improve our branding here at The Social Media Revolution and that includes revisiting our branding on a regular basis.

I’d love to see some of your logos, leave your logo and link to your blog in the comments. Tell us where you got your logo from and any lessons you learnt during the process.

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#FFF
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Today on the SMR blog we are kicking off the first Favourite Five Friday.

Each week we will share our top five favourite social media activities which could include blog posts, tweets, pins, Facebook posts, YouTube videos and anything we think is simply too awesome not to share.
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robert-caruso
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In this episode of The Social Media Revolution Podcast, I chat to Robert Caruso, Founder of Bundle Post. You may have heard me mention Bundle Post before and let me tell you, it’s amazing. Robert is extremely knowledgable when it comes to social media and his product is out of this world. Focusing on getting results through social media marketing, Robert explains some of the most important aspects of social media and how to maximise your ROI.

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Facebook reach decreases for overly promotional posts
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More news from Facebook HQ that is bound to affect page admins.

News Feed is already a competitive place – as more people and Pages are posting content, competition to appear in News Feed has increased. All of this means that Pages that post promotional creative should expect their organic distribution to fall significantly over time.

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Stop-running-fb-comps
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Running Facebook competitions used to be a great way to grow your likes quickly. I’m even guilty of doing it as recently as September! But news from Facebook HQ is that it’s time to stop and here’s why.

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announcement
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We’ll I told you last night that I had some big news.

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